These days Public Relations (PR) is considered more important than before. However, what is really included in the category of public relations activities?
Activities of public relations (PR) is one form of communication to the environment conducted by business institution/ companies, government agencies, organizations, or individuals with the purpose of obtaining a positive and good image. Thus, when communication from public relations activities are operating effectively, would benefit the development of institutions / agencies / or individuals who do so. Like a flower which the beauty radiates from day to day, enjoyable and useful for more people.
There are economic and social values in public relations. They were intended for the development of a positive image and progress of business steps. Whatever your business, your institution or you as a special personally, public relations activities will benefit. Consultation and public relations activities can always be done within the budget you have.
Strategic steps that should be done is to make effective public relations activities with economical cost. Surely the cost is only the second aspect. The most important thing you need is creativity, richness or sharpness of thought and the validity of analyzing the situation in organizing public relations activities.
There are various activities that can be selected as public relations activities. Among them:
1. Event management, such as exhibitions, launching new products, seminars, social events, sponsorship, etc.
2. Advertising / Advertising with the aim of building a strong positif image analysis with the most appropriate media selection.
3. Campaign with brochures, pamphlets, etc.
4. Media Relation to hold Press Conference / Press Release.
5. Community Relations ie, activities involving a particular community, such as employees, shareholders, the nearest community, etc..
By considering the forms of PR activity, it can be said PR is the best way to build a business / institution / even individuals become more popular, bigger and more useful for many people.
Happy doing PR activities!
