Friday, February 10, 2012
Political Ads be Boomerang for President Yudhoyono
By : Asih Nurhayati
Political advertising that was originally intended to build the image of anti-corruption party, now turned so striking boomerang. This complexity is now facing the President of Indonesia, Yudhoyono, while his party cadres under suspicion of corruption.
Democratic Party, which Susilo Bambang Yudhoyono has served as Chairman of the Board of Trustees seems now face the difficult situation in order to build a clean image of the party. Party political advertisements broadcast on many TV stations Indonesia in the 2009 general election, originally intended as part of a campaign to portray the party's slogan of anti-corruption net. However, now three people in a television ad that just dealing with corruption cases related with event of Sea Games XXVI which held in 2011 in Palembang, South Sumatra.
The ads are now under greater scrutiny and are considered as deception and lies. There is no longer a good image, when the facts say another. Three Democratic party cadres in the television ad that is now associated with cases of corruption is the Chairman Generally, Anas Urbaningrum, Minister of Youth and Sports, Andi Mallarangeng, as well as the already established a suspect, the deputy general secretary of the party are also members of the legislature: Angelina Sondakh.
In the ad, Yudhoyono asked the public to join the party. Because the Democratic party's anti-corruption slogan, and the three stars that are related to corruption is acting now to say no to corruption in the ad. Of course, when the alleged corruption case is now sticking out, the ad was to irony and sharp boomerang.
Basically the ad is not the only imaging. Because, in truth ads must show the actual reality. If then the public knows what is shown is a lie that can not be trusted, then the advertisers will face a situation that many times more difficult to build a good image. This is what is referred to as debt by the expert when it lies ad displayed in the ad. Difficult to pay off debts or even will never pay off. An expensive price.
